Bumble

For the duration of our 10 week class, my group and I have chosen to analyze both the successful and failed marketing techniques behind the popular dating app, Bumble. 

We were assigned to create a creative introduction video to our brand. Prior to completing the video, I wanted to follow Bumble's branding and completed research on their advertisement videos. I found that they incorporated a lot mobile interactions to demonstrate real life use of their application. I used this as inspiration and added similar elements into our video. Using Figma, I prototyped Bumble profiles for each of my group mates. Although this is only a marketing course, I found a lot of ways to incorporate UI/UX design into marketing our project in a more engaging way.